Canada Goose (NYSE: GOOS) is a vertically integrated 63-year-old manufacturer and retailer of outdoor apparel for men, women, and children-- traditionally known for the famous parka. Canada Goose (CG) is an organic growth story controlled by an excellent family owner/operator and Bain Capital. Multiple upcoming catalysts drive future growth, including a further expansion into China, an upcoming brand extension into shoes, and continued diversification into apparel and light jackets. Since coming public, its stock and sales have doubled; however, the underlying operating profits have gone up five-fold. Fixed cost leverage has become more apparent as the business continues to scale and shift from the low margin wholesale business to the direct-to-consumer (DTC) channel, which has a gross margin uplift of ~ 3,000 basis points. It is rare to find a business growing top-line at a 40% CAGR in tandem with expanding margins (GM +2,200 bps; 5 years), trading at a discount to luxury peers, while stock is off almost 50% from all-time highs. The stock is down due to a multitude of, what we believe, are short-term issues, including volatility in wholesale inventory/shipments, a 61% build in inventory y/y, exposure to unrest in Hong Kong, the China Coronavirus, and recent selling by Bain Capital at the stock’s recent peak. While these issues have put pressure on the stock, we believe virtually all the issues are transitory, known, and fixable over time. In our view, these short-term pressures have created an excellent entry point, given the vast white space opportunities and growing global demand that is nascent in its lifecycle.
The Real McCoy
The global parka movement was essentially created by Canada Goose, with its signature fur trimmed hooded jackets. On the back of these famous parkas, Canada Goose has launched itself from a regional Canadian brand to a global leader in luxury outerwear. This is a brand with a long lineage of producing some of the highest quality outerwear across the globe, and that sense of quality is synonymous with its brand extensions into other categories such as apparel, light outerwear, and eventually, footwear.
While the Canada Goose brand is quite familiar in cold weather climates within North America, the brand is still in its infancy in other parts of the U.S. and even more so globally. For instance, the brand started its direct-to-consumer push just over 5 years ago and only recently opened its first two physical stores in Toronto and New York City in 2016. Canada Goose is unique in that, while it has global brand recognition, it is only one third the size of its closest competitor, Moncler. Globally, there are only 20 physical stores and sales are still below CAD $1bn. Given the vast whitespace, we think there is 25%+ sales growth with 30%+ EPS growth for the next 3-5 years and double-digit EPS growth for at least the next decade is feasible.