|Shares Out. (in M):||338||P/E||nm||42|
|Market Cap (in $M):||5,947||P/FCF||nm||nm|
|Net Debt (in $M):||2,345||EBIT||-46||346|
|Borrow Cost:||General Collateral|
Sign up for free guest access to view investment idea with a 45 days delay.
MAT has emerged as a compelling asymmetric short candidate following a dramatic and arbitrary rise in shares to levels pricing in a low probability bull scenario despite a higher probability bear scenario capable of cutting shares in half (or more). Specifically, bulls believe that MAT can execute against an unprecedented turnaround plan in the face of severe operational and secular headwinds to more than quintuple EBITDA and do ~$1.00 of normalized EPS in 2020, aligned with aspirational posturing from a Company / ever evolving management team that has habitually burned unsophisticated longs over the years. More importantly, this utopian outcome is now fully reflected in today’s stock price, evidenced in part by MAT’s premium valuation relative to best-in-class peer Hasbro (where MAT should unequivocally trade at a discount) even on forecasts ascribing MAT the benefit of the most unrealistic go-forward profitability ramp of any publicly traded consumer / retail company (as implied by a review of hundreds of peers with comparable anticipated operating profiles and MAT's own historical precedent). More credible, quantitatively rigorous bottoms-up constructs suggest MAT may struggle to generate even a penny of positive earnings come 2020 and continue to burn cash in the interim. Such an outcome will have dire consequences for the equity given a swelling leverage burden that has quadrupled in just four years even as FCF has plummeted to significantly negative levels. MAT also appears to be aggressively manipulating earnings at an accelerating rate - a dynamic illuminated in a recent Q1 report containing a number of peculiarities reminiscent of channel stuffing allegations made against the Company just last year. In a more extreme downside scenario, MAT goes bankrupt / liquidates (a risk MAT even acknowledged in its latest 10K for the first time in corporate history) for many of the same reasons that led to the downfall of Toys “R” Us as summarized below:
Spin Master CEO (Ronnen Harary) on the Bankruptcy of Toys “R” Us (5/9/18)
“Let me start by saying that as a longtime participant in the toy industry, it is very sad to see Toys"R"Us demised in the U.S. and in the UK. We are of the belief that TRU had a great franchise. It is not a signal as to the strength or the weakness of the toy industry or retail in general for that matter, rather it is a function of Toys"R"Us's specific ownership, capital structure and operational issues.”
KEY ELEMENTS OF THE SHORT THESIS
Compelling Entry Point Created by a Non-Fundamental ~25%+ Rise in Shares - The broader retail rally over the last month has squeezed numerous highly levered / shorted stocks in and around consumer / retail and MAT is no exception. The stock is now up ~25% since the beginning of May vs. best-in-class, low short interest peer Hasbro up just 4% over the same period. In fact, MAT is now up ~15% YTD (vs. Hasbro flattish) and trading at considerable valuation premiums despite the Company’s most notable “accomplishments” being:
MAT is in Dire Straits Following Sustained Financial / Operational Ineptitude and Accelerating Secular Pressures - In four short years MAT has managed to QUADRUPLE its debt burden while losing ~90% of its EBITDA and ~200% of its FCF. These losses are particularly staggering considering MAT claims to have generated $416 million of cost savings over this period and these losses occurred before the official bankruptcy of its largest retailer, Toys R Us. Going forward, the structural backdrop for MAT is poised to become even more challenged than years past. Headwinds range from the tech industry's increasingly firm grip on children's free time (video games, tablets, etc.), which in addition to competition is leading to age compression in MAT's core demographic, millennials having far less brand allegiance than prior generations, consistently rising freight costs (~15% of COGS), a business model increasingly reliant on competing for the contract licensing of other brands (inherently lower margin), an increasingly strained balance sheet that will limit MAT’s operational flexibility and, of course, the aforementioned Toys R Us bankruptcy.
MAT Recently Announced an Unprecedented and Highly Aggressive Turnaround Plan in an Attempt to Retain / Attract Shareholder Interest - The current turnaround plan is headlined by a $650 million “Structural Simplification Cost Savings Program” initiated in Q317 along with an expectation to organically (and profitably) grow the top-line despite five consecutive years of negative revenue growth. Bulls believe these efforts will be able to collectively turn MAT into a business doing something in the zipcode of $900 million+ of Adjusted EBITDA (vs. $165 mm in 2017) and $1.00 normalized EPS (vs. significantly negative earnings in 2017) come 2020. The current cost savings program is actually MAT’s fifth such effort since 2008. Across its prior 4 cost cutting programs (2008 to 2016), it took MAT 8 years to cut a total of $886 million of costs (as quantified by the Company in its historical financials) and yet they now expect to cut $650 million more (off a current revenue baseline 20%+ lower than averaged 2008 to 2016) in just 3 years. Stating the obvious, once a Company has already taken aggressive efforts to right size it’s cost structure like MAT already has, it becomes exceedingly more difficult to cut incremental costs. Nevertheless, MAT’s current plan implies that on average, MAT will generate $217 million of incremental cost savings / year for the next three years, DOUBLE the $111 million averaged from 2008 to 2016 and 30% higher than the most cost savings ever generated in any single year. Not surprisingly, MAT’s largest cost savings year was 2009, the first year of its first cost savings program where presumably there was the most “fat” to cut.
Powerful HIstorical Precedent and Conversations with Multiple Formers Suggest MAT’s $650 mm of Planned Cost Cuts are a Red Herring - Consider the following hypothetical:
Year 1 EBITDA would thus be correctly and simply calculated to be $6 million (Starting baseline of $10 million, add $3 million from the acquisition, add $3 million from cost savings, and then subtract $10 million for the $10 million organic revenue decline with no offsets given its 100% fixed cost structure). MAT’s historical disclosures provide enough detail to replicate this construct and build a theoretical EBITDA bridge from 2008 (when the first of its 5 cost cutting programs was announced) to the most recent year ending 2017, retroactively adjusting historical profitability figures to align with its current (not to mention increasingly evolving) Adjusted EBITDA definition, acquisitions completed, and the loss of Disney Princess. Per the table below, the math doesn’t even come close to directionally reconciling even when assuming that MAT has a 100% fixed cost structure (which of course isn’t even close to true) suggesting that purported cost savings figures are red herrings that materially understate numerous other recurring operating costs in the business required to sustain even a dwindling top-line. Conversations with multiple former employees (including a former CEO) proved confirmatory of this seemingly obvious quantitative reality.
In Addition to Standalone Cost Cuts, Successful Turnaround Contingent on Multiple Consecutive Years of Profitable Organic Growth Despite All Tangible Indications Suggesting the Opposite - In addition to $650 million of incremental cost savings, the current turnaround assumes a favorable reversal in organic growth trends at dramatic odds with historical precedent and the unprecedented structural pressures impacting toy manufacturers today. As shown below,, the sustained pace and magnitude of MAT’s organic EBITDA growth declines over the years is staggering, making it that much more challenging to confidently underwrite a scenario where the plethora of headwinds that have caused MAT to average NEGATIVE ~30% EBITDA declines suddenly abate and inflect favorably.
MAT Unlikely to do $1.00 of Normalized EPS in 2020 Even Should Current Turnaround Efforts to be the Most Successful in Corporate History - YE 2009 to YE 2012 was a proverbial golden age for this Company where MAT executed against its then cost savings program every single year AND organically CAGR’d the top-line for three consecutive years, a directionally similar case study to what is now being expected for MAT through 2020 with the following differences:
Recognizing the increasing number of operating headwinds today relative to a decade ago, one could make the credible argument that a dream scenario for MAT would be to replicate the organic EBITDA improvement and cost cutting successes achieved during this golden era. Unfortunately (for anyone long), this outcome would turn MAT into just a ~$550 million adjusted EBITDA business in 2020 (40% below the baseline required for $1.00 of earnings power), and a stock price 50% below current even undeservedly giving MAT Hasbro valuations. Below are the annual combined cost savings and organic EBITDA growth generated by MAT every year since 2009, calculated by normalizing historical profitability figures for MAT’s current adjusted EBITDA definition, adjusting for acquisitions, and then incorporating the cost savings figures MAT fortunately discloses in filings. During MAT’s three year golden era (2010, 2011, 2012), MAT generated a combined $383 million of incremental EBITDA from organic growth and cost cuts. MAT will need to DOUBLE this figure to generate the level of earnings / FCF being priced into this stock through 2020.
MAT is Potentially Being Ascribed the Most Unrealistic Set of Profitability Expectations of Any Publicly Traded Consumer / Retail Company - Taking a step back, if one were to generously assume that MAT can execute against current Street 2018 profitability expectations (vs, our work that suggests they will miss every single quarter by a wide margin), MAT will need to earn a ~200% contribution margin from the end of 2018 thru the end of 2020 to satisfy the bull case now being baked into the stock. This compares to hundreds of retail / consumer peers as well as MAT’s own historical precedent as follows:
Accelerating Evidence of Earnings Manipulation Suggests MAT is Running Out of Ways to Sustain the Perception that a Quintupling of Adjusted EBITDA is Feasible by 2020 - These include:
MAT has Consistently Walked Long Investors Off a Cliff in the Second Half of the Year, a Dynamic Likely to be Exacerbated in 2018 with the Most Backhalf Weighted Guidance in Corporate History - Not surprisingly, the majority of a toy manufactuer’s profits are earned in the second half of the year - a dynamic MAT is currently trying to use to its advantage to explain away recent financial underperformance. Notable comments from its recent Q1 call include:
“‘We also shared that the timing of those savings would be weighted towards the back half of 2018, and that our freight and distribution challenges from 2017 would likely persist into the first half of the year”
“The organization remains focused on achieving approximately 40% of the $650 million in 2018 with savings heavily weighted towards the second half of the year”
“And we remain committed to deliver a gross margin in the low-40s, with the majority of the year-over-year benefit coming in the back half of the year”
“Meanwhile, our Structural Simplification actions, including the recently implemented reduction of labor overhead in our manufacturing plants, are expected to be realized in the P&L in the back half of this year”
Management’s posturing has caused current Street Q3/Q4 EBITDA forecasts to represent 125% of the full year expectations, considerably higher than previous years. Even if the bar wasn’t set as high as its for the upcoming holiday season, trusting this Company’s forward looking commentary on on holiday sales has in aggregate been an extremely expensive mistake for MAT long holders from 7/1 to 12/31 over the last half decade.
New CEO’s Last Leadership Role Characterized by Significant Misses to Overly Aggressive Financial Targets - Prior to MAT, Ynon Kreiz’s last leadership role was at Maker Studios, which was purchased by Disney in May 2014 and led by Ynon until his departure in early 2016. This of course is known by all and referenced in all the Sellside notes recapping the management change in April. What you will not hear discussed is that after the deal closed, Ynon was at the helm as Maker missed multiple financial performance targets to where Maker ultimately received just $175 million of a potential $450 million worth of earnouts. The below article from Digiday discusses Maker’s post deal troubles in detail.
“In this environment, aggressive growth targets — some departments were tasked with tripling or quadrupling revenue from 2015 to 2016, sources said — were impossible to meet”
Multiple Relevant New Risk Factors Introduced in Latest 10-K Related to Potential Bankruptcy and the Achievability of Stated Cost Savings Goals - MAT’s latest 10-K blackline is worth a read for anyone (long or short) interested in the MAT story given the number of new and highly topical risk factors around MAT’s current cost savings plan and the potential adverse consequences of the Company’s current leverage burden. Below is one notable example as it is the first time in corporate history MAT has acknowledged bankruptcy / liquidation as a potential consequence of its massive debt burden.
Employee Glassdoor Reviews Offer Anecdotal Evidence of Significant Corporate Dysfunction - Obviously Glassdoor is anecdotal, but reviews such as the below are a dime a dozen
Relative Valuation: Recent Rise in Shares has Created an Unsustainable Relative Valuation Disconnect - MAT is now by far the most expensive public toy manufacturer (on headline Street numbers that are poised to come down dramatically) despite being universally inferior across all meaningful financial and operating metrics. MAT also will continue to burn cash far in excess of peers and thus will continue to screen more and more expensive as time marches on. At a minimum, one would think that even modest shortfalls in coming quarters could reverse MAT’s current premium to best-in-class peer Hasbro to a healthy discount, particularly considering that, relative to Hasbro, MAT offers investors:
Absolute Valuation: Reverse DCF to Current Stock Price Indicates Utopian Operating Trajectory Already Reflected in Shares - The valuation story doesn’t look any better when considering the asset’s absolute (FCF implied) valuation. To build a DCF that maps to today’s stock price, one would have to make the following generous assumptions relative to historical precedent::
Asymmetric Risk / Reward with 50%+ Downside Over the Next 12 Months - Relative to MAT’s absysmal last 6 years of financial outperformance referenced above, YE 2009 to YE 2012 was a proverbial golden age for this Company where MAT executed against its then cost savings program every single year AND organically CAGR’d the top-line at close to 5% off a starting revenue baseline 15%+ higher than current. Over this time period, MAT added ~$380 million of total EBITDA (organic growth + cost cuts) to its starting EBITDA baseline ending 2009. Well, If MAT is able to heroically match this number and add ~$380 million to its current EBITDA baseline by the end of 2020, the Company would be doing in the zipcode of ~$550mm of EBITDA, over 40 % below where the Street sits today, which would obviously have material valuation consequences given its leverage profile.
And If my current skepticism ultimately proves overblown and MAT ends up restoring profitability to levels that make this a $1.00 EPS business (and EPS finally a relevant metric once again)? Well, who cares given the stock is now already pricing in this lower probability outcome.
PRIMARY RISKS / MITIGANTS
Takeout by Hasbro - A takeout / merger with Hasbro today would make less strategic and financial sense now than it ever has at any point in the combined 170 years these two companies have been in operation (where no deal has taken place). In no specific order, key issues worth flagging:
Multiple upcoming earnings misses
Are you sure you want to close this position MATTEL INC?
By closing position, I’m notifying VIC Members that at today’s market price, I no longer am recommending this position.
Are you sure you want to Flag this idea MATTEL INC for removal?
Flagging an idea indicates that the idea does not meet the standards of the club and you believe it should be removed from the site. Once a threshold has been reached the idea will be removed.
You currently do not have message posting privilages, there are 1 way you can get the privilage.
Apply for or reactivate your full membership
You can apply for full membership by submitting an investment idea of your own. Or if you are in reactivation status, you need to reactivate your full membership.
What is wrong with message, "".