Trading & Industrial and peripheral/sideline businesses may recover and will be cyclical. Most of retail trading, a partnership with Waste Management in Hong Kong, has been a blunder. The division that is propping up this segment is Swire’s car dealership for brands such as Volkswagen, Benz, Harley Davidson and Volvo in Taiwan and Hong Kong. Of the meager HKD 25m (USD 3.2B) in operating earnings, HKD99m came from Swire Motors, the other divisions had an underlying loss which pulled the aggregate down.
In bad times, property’s operating earnings almost contributes to the entire conglomerate’s (Swire Pacific) operating earnings. Should the pandemic improve and social unrest mitigate in Hong Kong, an improvement in the aviation, retail, and marine services could bring in an additional EBIT contribution, and serve as a catalyst for long term shareholders. However, for Cathay Pacific, management conservatively anticipates recovery in 2023 to a “normal” earnings experienced in the earlier part of the decade.
Currently sixth-generation descendant Merlin Swire assumed as chairman in 2018, and has been trying to fix things especially within Cathay Pacific. Hong Kong listed Cathay Pacific Airways Limited (SEHK: 293), has been undergoing a change since 2017 and had a reshuffle within the board of directors, which shows the Swire family’s disappointment with current performance.
The 3 questions concerning Swire’s future predicament are—
1. If Marine services/ Swire Pacific Offshore is so damaging to shareholders and value creation, why hasn’t Swire sold off its fleet of 72 vessels? Why haven’t they considered a spinoff in good times, or liquidate all assets and consider impairments on their statements?
Before Covid-19, Swire’s marine services segment has been facing falling oil prices and a shift to clean energy which saw revenue drop by 19% in 2019— thus continuing a declining trend since 2015. EBITDA also went negative in 2019.
In 2020, Swire Pacific Offshore continues with a recurring loss, with estimated impairment charges of HKD 4.3B (USD 500M), as demand for chartered hire for the oil and gas industry deteriorated significantly amid the pandemic. Exploration and production companies have cancelled or suspended existing projects and deferred future projects. As a result, there is an oversupply of vessels with day rates under pressure, with average daily chartered rates at USD 12,400, with specialist and construction vessels falling 56% to USD 25,600.
Swire’s charter hire revenue decreased by 22% to HKD920m (USD118.7m) for the first half of 2020. During the same period, SPO reported a loss of HKD4.97bn (USD642m), compared to a loss of HK633m(USD81.7m) in same period of 2019.
Swire Pacific Offshore SPO/marine services operates 72 offshore vessels that service the oil and gas industry and has been planning to sack 40% of fleet (4 to be sold and 28 to be stacked) as business conditions erode leading to HKD 4.3B in impairment charges. As of December 2019, Marine Services took up HKD 11.4B in assets; by June 2020, Swire had reduced it down to HKD 6.69B.